Ad spend → traffic → revenue analysis
r = 0.94 (strong positive)
Spend Delta
+$640
Revenue Delta
+$2,688
| Campaign | Spend | ROAS | CTR | Score | Decision |
|---|---|---|---|---|---|
Summer Sale — Google | $3,200 | 4.2x | 3.8% | 88 | Scale |
Brand Awareness — FB | $2,100 | 3.1x | 2.4% | 67 | Optimize |
Retargeting — IG | $890 | 5.6x | 4.1% | 92 | Scale |
Competitor — Google | $1,400 | 1.2x | 1.8% | 28 | Pause |
Video — TikTok TikTok | $760 | 2.8x | 5.2% | 55 | Test |
Lookalike — FB | $1,100 | 0.9x | 1.1% | 18 | Pause |